Artist Jack Vitaly is known for his controversial screen-prints and his distinctive use of brand names. His artwork depicts a some-what satirical side of marketing that pushes the envelope of civility, to shock people . In his 'And That Happened' series, Vitaly makes us question how the elements of world leaders, pop culture, and advertising influence our everyday lives. It shows us that modern society is often in the dark, or choose to be incognizant about consumerism and the human condition around the world.